Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out.SEO means Search engine optimization.According to Wikipedia,
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services.
1. On-Site SEO Basics
Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective.2. Why You Need Content
If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.- Blog Posts
- Industry Articles
- Tutorials & How To Guides
- Infographics
- Videos
- Podcasts
Creating quality content for your website can be a huge investment, but it is worth it. Search engines will love it, and visitors will love it so much that they will share it on social media, leading to even more visitors. You can start out by simply creating blog posts on your website, and as your audience grows, you can expand your content inventory to additional types of media.
3. Off-Site Optimization (aka Link Building)
Link building is probably one of the most talked about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly.So how do you get links?
There are many ways to get links to your website or blog either through Guest blogging, as a freelancer, reaching out to related niche of your blog, submitting your website to directories, create local search profiles (if applicable) and social media profiles
4.Google+ also serves as means of ranking
Google’s own social network can help you rank better in search results for people you are connected with.Here is the way to use google+ as means of page rank
- Create a Google+ personal profile and business page.
- Recommend the website you want to rank well in search results by giving it a +1, sharing the website on your profile and/or page as a status update, and linking to it in your profile information under recommended websites.
- Fill out your profile information completely to make others want to connect with you.
- Check your settings and make sure that your profile information is public along with your status updates.
- Share other interesting updates on your profile so it doesn’t look too self-promotional.
- Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.
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